Head On

Jonathan Ive on understanding customers: “‘We don’t have to take this great intuitive leap to understand the mythical concerns of our users, because we are the users.’”

That sure helps.

Tags: apple

This entry was posted on Friday, May 23rd, 2008 at 15:19 and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.